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The Cult of American Girl Doll

Sounds Like A Cult

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Nostalgia and American Girl Dolls

This chapter delves into the resurgence of American Girl Dolls, examining their nostalgic appeal among millennials and the surprising interest from Gen Z collectors. It highlights how the brand’s pricing structure fostered social hierarchies in childhood and discusses the implications of consumerism and class division surrounding these dolls. The conversation also critiques the brand's recent attempts at inclusivity, exploring its cultural impact and the evolving identity of its fanbase.

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