Inbound Marketing vs. Internet Marketing

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There was a debate in the early days of whether or not to call it inbound versus internet marketing. And we ended up going with that. I think that turned out to be a good call. We put 90% of our marketing muscle behind inbound to the expense of HubSpot for many years. It's hard to create a category.

In the 57th episode of The Logan Bartlett Show, HubSpot Co-founder Brian Halligan joins to discuss his near-death experience, building a $20B company, and how Apple and Grateful Dead have influenced HubSpot.

(0:00) Intro

(2:15) Snowmobile Accident

(15:36) HubSpot Going Public

(26:57) Inbound vs. Outbound

(32:54) HubSpot vs. Salesforce

(39:10) iPod Influence

(43:10) Grateful Dead and Black Licorice

(58:01) HubSpot Culture

(1:04:44) Learning from Mistakes

(1:11:02) Brian’s Schedule

(1:14:45) Climate

Mixed and edited: Sam Dewees

Produced: Rashad Assir

Executive Producer: Josh Machiz

Music: Griff Lawson

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About the Show

Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you're interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.

Executive Producer: Rashad Assir

Producer: Leah Clapper

Mixing and editing: Justin Hrabovsky

Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA

🎙 Listen to the show

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-logan-bartlett-show/id1606770839

Spotify: https://open.spotify.com/show/5WqBqDb4br3LlyVrdqOYYb?si=3076e6c1b5c94d63&nd=1

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9zb0hJZkhWbg

🎥 Subscribe on YouTube: https://www.youtube.com/channel/UCugS0jD5IAdoqzjaNYzns7w?sub_confirmation=1

Follow on Socials

📸 Instagram - https://www.instagram.com/theloganbartlettshow

🐦 Twitter - https://twitter.com/loganbartshow

🎬 Clips on TikTok - https://www.tiktok.com/@theloganbartlettshow

About the Show

Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you're interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.