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EP 57: Brian Halligan (Co-founder, HubSpot) - The Path to Building a $20B Business

The Logan Bartlett Show

CHAPTER

Inbound Marketing vs. Internet Marketing

There was a debate in the early days of whether or not to call it inbound versus internet marketing. And we ended up going with that. I think that turned out to be a good call. We put 90% of our marketing muscle behind inbound to the expense of HubSpot for many years. It's hard to create a category.

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