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Kristina Finseth on mastery of channels when prospecting

Outbound Squad

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Using the Company Podcast as a Source of Prospects

Jason: I think another spin that i've seen personally from some of the teams that i've been working with is using the company podcast as a way to source prospects. There's like this psychological piece where, you know, people want to get on and be able to talk about themselves sometimes. You can use that as a trigger to get the conversation started. If we lean weigh too heavily on email fan linked in, it's really kind of risky actually,. Jason: Why would a rap that only relies on one primary channel? Why should they invest the time in the other ones? Because you'll be a triple threat.

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