
Episode 62 - Money Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards by Mr X
Insights & Perspectives
00:00
How to Create a Book or Report for Your Business Consulting Clients
You can have somebody go straight a book or report for you that you can disseminate through press releases, trade journals or have the publication available free to anybody who wants it. And make a commitment to do that over the long term because then the level of expertise that you have will be recognized by your clients. A person that can put out valuable information to consolidate and demonstrate their level of expertise is an authority figure.
Transcript
Play full episode