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How to Change Your Life & Business: The Science of Getting from Where You Are to Where You Want to Be | Katy Milkman

Behind the Brand with Bryan Elliott

CHAPTER

How to Change Is Not Easy Right?

Change is not easy right and not everyone loves change but you've written this book how to change. I'm curious about what went into the title did you have any consideration for the pushback this might get or did you do it on purpose? There was no question that the book was going to be sort of everything I knew about the science of behavior change so there were other titles we toyed with like change for good or change and then we ended up with how to changed.

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