How Do You Measure Lead IQ?

The two most important things that we did was revenue is revenue containing the grow. Same with pipeline obviously you need pipeline to get revenue. The second most important thing to measure is a simple question that's been around for decades and it's how did you hear about us? And again it comes back to sample size. We would go and send out stuff asking people every year. What do we pick a good amount a big amount. Don't do something that's tiny like a $20 gift card it's dumb. Do you like a big gift card for this and say hey I'll get I'm going to pick one person in this list. That was a gift card. You're basically using