Why activity metrics miss the point

In this episode, Kevin Yates - widely known as the L&D Detective® - joins David to explore why measuring impact remains one of the most persistent challenges in Learning & Development, and how L&D can finally start getting it right.

Together, they unpack why reporting on learning activity isn’t enough, what it really means to uncover evidence of performance impact, and how L&D must evolve to contribute meaningfully within the wider performance ecosystem. Kevin outlines the flaws in traditional training needs analysis, introduces his Workplace Performance Investigation Framework, and explains how business metrics—not LMS data—must become the cornerstone of meaningful measurement.

Kevin also shares how L&D teams can use tools like the Performance Impact Blueprint and Instructional Design for Performance to plan for outcomes from the outset, and why embracing the identity of ‘impact investigators’ is critical for L&D’s future. If you’re serious about proving learning’s contribution to business performance, this episode is unmissable.

KEY TAKEAWAYS

The "village" approach is central to performance. L&D should measure collective, not isolated, impact.

LMS data is easy to get, but it does not truly measure the impact on business performance.

The 6 questions for business performance and 6 for human performance, in the framework, uncover the true needs behind a training request.

Because improving performance involves many teams, a project management approach helps organize everyone’s roles, tasks, and contributions toward a shared business goal.

BEST MOMENTS

“It takes a village to impact workplace performance."

“We must define impact. Before we can investigate it.”

"Designing for performance is very different than designing for training."

Kevin M. Yates Bio

Kevin M. Yates is globally recognised as the L&D Detective®, known for investigating the impact of training and learning on workplace performance. With over 25 years of experience across major brands like McDonald’s, Meta, and Grant Thornton, Kevin brings a practical, data-driven approach to measuring learning’s contribution to business results. His work empowers L&D teams to go beyond activity metrics and uncover real evidence of performance impact. Kevin is also the founder of Meals in the Meantime, a nonprofit tackling food insecurity with the same focus on measurable outcomes.

You can follow and connect with Kevin via:

LinkedIn: https://www.linkedin.com/in/kevinmyates/

Book: https://kevinmyates.com/detective-kit

Website: https://kevinmyates.com/

VALUABLE RESOURCES

The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523

L&D Master Class Series: https://360learning.com/blog/l-and-d-masterclass-home

ABOUT THE HOST

David James

David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa.

As well as being the Chief Learning Officer at 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D.

CONTACT METHOD

Twitter:  https://twitter.com/davidinlearning

LinkedIn: https://www.linkedin.com/in/davidjameslinkedin

L&D Collective: https://360learning.com/the-l-and-d-collective

Blog: https://360learning.com/blog

L&D Master Class Series: https://360learning.com/blog/l-and-d-masterclass-home

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/