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Steal ZoomInfo's Cold Calling Formula

Outbound Squad

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I've Never Heard of the Cognitive Load Theory

When people share things about themselves, they feel more connected to you. Avoid the pitch by starting with the problem and talking about a solution. Don't ask questions if you don't like the answers; role play your way out of them. The zoman can be found on Twitter at @thezoman or Facebook at www.facebook.com/TheZoman.

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