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Steal ZoomInfo's Cold Calling Formula

Outbound Squad

CHAPTER

I've Never Heard of the Cognitive Load Theory

When people share things about themselves, they feel more connected to you. Avoid the pitch by starting with the problem and talking about a solution. Don't ask questions if you don't like the answers; role play your way out of them. The zoman can be found on Twitter at @thezoman or Facebook at www.facebook.com/TheZoman.

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