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75: User Personas
How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
Product Managers and Product Teams
Kavita: I think the it starts with having a pretty broad base of users to make sure you're not limiting people right at the right at the start. As you learn more about the users and their needs and continue to refine what your value prop is value prop being what problem am I solving for, she says. Kavita: Ultimately the product manager or the product team can define a persona or multiple personas but they don't have to have the same exact persona for every iteration. If your outcomes are revenue based how can you open up the solution or the offering to a larger population that can include personas that are not considered mainstream etc.
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