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325 - Revisiting Your In-Person Event Strategy with Nick Bennett

GTM Live

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What's Your Marketing Hot Take?

i was going to add something that i put, i put something on lincton the other day. I said a b m is really just a demand an strategy. And people were trying to fight me that a b m andlike a methodology. But like, think about fiel marketing. Fiel marketing has been doing a b m for years. You're just working on a specific region or territory to a sub set of accounts with that sales team. Back in two thousand 18, i was a marketing manager, making 95 k a year, and was driving more than, in 12 months, more than a million dollars of revenue through the web site when the previous year was zero. Now

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