There Is No Post-Sales in SaaS w/ Sangeeta Chakraborty (CRO, Miro)
The Science of Scaling
Navigating Sales Dynamics for Startups
This chapter explores the complex relationship between founders and sales professionals, emphasizing the need for collaboration and understanding of the buyer journey. It highlights the importance of product-led growth over sales-led strategies, especially when transitioning into the enterprise market. Practical insights into A-B testing and mapping customer perceptions are also discussed, underscoring the significance of aligning sales efforts with product integrity and customer success.
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