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Competitive Advantage and Moats for Small SaaSes, Part 2
Software Social
Brand Is Easily Spinned Up and It Means Distribution
I think brand has become so much flimsier now in a way There's some brand allegiance, but ultimately if you talk to a company like Unilever or in hyzer bush and I've talked to these companies Brand really means relationship with the vendors and distributors. The biggest threat to brand is things like Dollar Shave Club and online because now you're saying we have distribution It's just gonna be online and we'll send it to you if the consumer can suffer through that But then we talked about Amazon supply chainBrand has become More difficult to defend over time because we don't worry as much. We have things like oh the FDA these certain guidelines consumer protections That's protecting us from drinking
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