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417: Dan Ariely | The Hidden Logic That Shapes Our Motivations
The Jordan Harbinger Show
Don't Think About the Last Step
"We often look at the first transgression as only it's the first time," he says. "It also means that the chance for a slippery slope and you need to worry about it" The professor was asked to be an expert witness in a class-action lawsuit, but refused because of conflicts of interest. He is now working on his own startup with students from his university.
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