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EP58 Jake Bornstein on Leadership & Clarity

The Jim Rutt Show

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How Do You Initiate Any Kind of Culture Change?

There's often an implicit cultural assumption that this is a zero sum game, right? If you win the argument in the room, then you're going to get more resources, more status. So if you're a CEO and most often I think this change has to come from the CEO,. You have to be crystal clear both in what you're communicating and more difficult how you're behaving to reinforce this new culture.

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