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#8 How financial data makes your company smarter, with Permutive's Mark Yates

CFO Yeah!

CHAPTER

The Problem That We're Trying to Solve

It depends what you want to get out of the information that you generate. All our customers have millions of an ofof people who come to their web sites. The problem that we solve to day is very much specific to the advertising and target advertising, targeted content piece. And then, then, yes, tutthe real, the main focus we're trying to solve right now is is around apeti.

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