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Nike
Acquired
The Importance of Financing Blue Ribbon Sports
In 1965, running wasn't even a sport. To go out for a three mile run was something weirdos did. People went out of their way to mock runners. Drivers would slow down and honk their horns. They'd throw beer or soda at the runner's head. And he goes on to say that Johnson had many sodas thrown at his head while he was out running. One of the moments that just floored me, rereading Shudag and internalizing that, running, I go for a run maybe three times a week these days. It's just normalized into life.
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