142 GUEST: Selling in a Crisis, The Go-Giver Way, with Bob Burg
The Art of Sales with Art Sobczak
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The Go Giver
The premise of the go giver is simply that shifting your focus, and this is really what's so important, shifting your focus from getting to giving. When we say giving in this context, we simply mean constantly and consistently providing immense value to others. And do so is not only a more fulfilling way of conducting business, it's the most financially profitable as well.
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