The Role of Marketing in the Creation of Meaning

"I think what we're saying is we've all got to eat and eating is going to get more perilous as the climate gets more upset. But we all need to produce things of value," he says. "Only a few of us are going to be open heart surgeons." He adds: "We have the ability to invent something that other people want ... I'm just asking that we think hard about whether we're doing it because it's simply the most convenient one or the one that pays the most"