Prospecting and Selling into the C-Suite
Owning the Outcome
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Are Account Base Sales and Account Base Marketing the Same?
Marketing and account base marketing are two very different things. Are they one and the same? What does the ven diagram look like? We were doing account base sales before anybody knew to call it that an al so they do intersect. If we've been targeting the wrong people the whole time, then you can't truly diagnosed whether the issue is with the message, or with the offering, or with timing,. Or all the other things that impact the sale cycle.
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