This week Jared Bauman sits down with Layla Pomper, an accidental entrepreneur who created the company ProcessDriven. She helps small businesses turn their ideas into sustainable processes and increase their efficiency.

She’s had especially noteworthy success on YouTube where, after getting just 5k subscribers, she was fully booked with clients. Since then, she’s grown her following to over 74k.

In this interview she shares the details of building her business, how she leveraged social media to grow, and how she markets a “boring” niche.

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