Shifting Strategies in Marketing and Matchmaking

We’re kicking off 2025 with a foray into dating apps — and an announcement of Nayeema’s next venture (not a dating app but a new show called Smart Girl Dumb Questions). But first: Today’s episode of Mixed Signals merges Ben and Nayeema’s interests in CMO podcasts and dating apps, respectively. Tinder CMO Melissa Hobley joins us to talk about digital exhaustion, the reality of rebranding and the political license that comes with a GenZ audience. Max Tani joins to debrief, and next week, he’ll take the baton as co-host for the next era of Mixed Signals!

Be sure to hit follow on Nayeema’s new show on Apple, Spotify, YouTube or wherever you get your content!

Find us on X: @semaforben, @nayeema, @maxwelltani or on instagram.com/nayeemaraza

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