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Building brands and community + influencer marketing that actually works with Dee Murthy | E1740
This Week in Startups
The Importance of Brand Sponsorship
The most influential woman on TikTok right now is Alex Earl, a young woman from Miami. If you can't just go and keep promoting something that you don't actually use and wear, it doesn't connect. And the Kardashians are the best at this because they've translated the marketing to real life really, really well.
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