Marketing Liberation: Women and Cigarettes in the 1920s

This chapter explores the innovative marketing tactics used in the 1920s by the American Tobacco Corporation to promote cigarette smoking among women, harnessing psychoanalysis to shift societal views. It also highlights the impactful life of Doris Fleischman, a trailblazer in public relations and women's rights, demonstrating her significant contributions to the suffragette movement and various progressive causes.