The Designers, You've Taken Away, I That Taste

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The designers didn't have a say in what it's going to look like. That's superinteresting. You've taken away, i that taste. It also just goes to show that there could be disputes, even up at the highest level. Scott knew that i was very excited about this feature and wanted to show steve, so he he let me. And stev was the one who had the final vote, andad he, he sided with me.

In this wide-ranging conversation from April 2019, a16z’s Frank Chen sits down with Ken Kocienda, a longtime software engineer and designer at Apple from 2001 to 2017, who wrote a book about his career there, called Creative Selection.

They discuss Ken’s unconventional path from freelance photographer to software engineer at Apple, his work on many core products from Safari web browser to iPhone, iPad, and Apple Watch and features like Autocorrect, what it was like to demo new products for Steve Jobs, and more.