Brooks Running - The Story of the Company

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Jim webber is the co-founder and ceo of Brooks running. The company was losing five million dollars a it was 30 million dollars in debt when he took over. He bet the company exclusively on serving active runners as a segment, and he cut all other business lines. Over the last 20 years, he's grown the business to over a billion dollars in revenue,. And well over a billion, and is thriving and thrived even through the pandemic.

For the final act of the Arena Show, we’re joined by Brooks CEO Jim Weber to tell the amazing story of how he transformed the company from a 3rd tier, deeply cashflow negative “also-ran” into one of the world’s premiere fitness brands and a crown jewel of the Berkshire Hathaway empire — with compounding revenue and cashflow growth that rivals even the legendary Mrs. See’s Candies!

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Links:

Jim's book, "Running with Purpose"

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