The Strategy Sessions: Chocolate
Akimbo: A Podcast from Seth Godin
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Crafting a Chocolate Brand: Strategy and Growth
This chapter examines the strategic approach of a chocolatier in Nantucket, focusing on how to market handcrafted chocolates to discerning customers. It discusses the expansion from online sales to a physical store while navigating the unique challenges of being the sole chocolatier on the island. The conversation highlights the importance of preserving quality, connecting with customers, and balancing business growth with personal well-being.
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