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Reshaping E-Commerce with Klarna. Rory meets David Sandström.
On Brand with ALF & Rory Sutherland
The Infinite Has No Borders, Right?
Clarna has been around for 26 years, but is still struggling to find its feet in the global credit market. The company's new markets have adopted clana better than old markets, says founder and chief executive of Clarna Johan Persson. But changing people's views on whatclarna offers is a hard task - especially if they've never used it before.
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