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How to Increase Discord in a Client
There's a literature that people are more motivated to avoid loss than gain something. So in a way, so one of the things I was trying to do with Rob is what's called develop discrepancy. A discrepancy is the felt mismatch between either the person's current behavior and their values. And I tried to strengthen the discrepancy, but also that where they are at the moment and where they want to be in the future.