#94: Global Coalition Loyalty Insights with Payback's CEO Bernhard Brugger
Let's Talk Loyalty
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The Future of E-Commerce
Our e-commerce marketplace, if we wouldn't have done so, we would have been in trouble last year. And I love that whole concept around, I think it's called O2O in the retail sector. So wherever the customer happens to be, you've got the relationship. It's funny because, so you're mentioning this O2O or the other way around. There were a lot of books and stuff around that. That's not our world. The world is, you shop in a discounter, then you go to the org. You just have to be there where the customers are today. If you do so, then I think you have a good chance to be
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