SaaStr 605: Increasing Runway Without Sacrificing Growth with Norwest Venture Partners' Sean Jacobsohn & Scott Beechuk and Andreessen Horowitz GP Kristina Shen
The Official SaaStr Podcast: SaaS | Founders | Investors
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Four Rules About Partnerships
There's no amount of money you can give a partner to motivate them to represent you. Partnering with too many players in any one industry or geography might create channel conflict, and then those partners don't want to work with you anymore. The fifth rule around partnerships is M&A. Partners are the best source of M&A activity. Companies are not sold, they're bought,. Those that have the most intimate relationship with you are likelyThe ones that will acquire you down the line.
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