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Airbnb and the Storytelling Team
The idea of the storytelling team or something else, a byproduct of some of these experiments that we found works really well is when you give something a new name, it sheds a lot of preconceived notions of what the thing should be. All of this stuff isn't meant to be novelty for novelty sake. It's meant to almost be a rhetorical tactic to make people think truly first principles about what are we trying to do here. And now the trickling is happening from your lessons and experience and your unique approach.