273 - Target Marketing 101 - How to Reach the Right Web Design Clients for You with Kirby Hasseman
Web Design Business with Josh Hall
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The Importance of Target Marketing in Web Design
This chapter discusses the significance of target marketing in web design and whether it is better to know your target market and then develop services for them or develop services first and then figure out your target market. It emphasizes understanding your ideal customer and how it shapes business decisions, messaging, and marketing strategies. Examples of businesses benefiting from narrowing down their target market are provided.
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