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The Importance of Transparency in the Auto Industry
I think that much of what's happening right now in the auto industry is both interesting and misunderstood at the same time. I was asked by Elon at the end of 2018 as he was really beginning to ramp up production for the Model 3. And it all came down to if you want to sell half the cars in the US, you got to be priced below the median price point - which is a super geeky, but very right on the money answer.