The Importance of Having a Champion in Your Organization

Force Management Facilitator Anne Gary joins the Revenue Builders. Anne is a skilled sales consultant and trainer with more than 20 years of experience in direct and indirect and channel sales, sales management, sales development, and sales operations. John and I both worked with her at PTC – she was there when PTC was a startup and helped us grow to a $10 billion dollar market cap. Anne spends her time now working with companies and leadership teams – helping them improve their sales performance and helping their reps grasp those key sales fundamentals that are so critical.

In this episode, John McMahon and Anne Gary talk about the MEDDICC concept of Coaches and Champions. They discuss common mistakes salespeople make distinguishing a Coach from a Champion, as well as what sales leaders need to do to push their teams to identify and test the coveted role. 

Additional Resources:

• Connect with Anne Gary on LinkedIn: https://www.linkedin.com/in/anne-gary-a054aa96/

Listen to our first conversation with Anne: https://podcasts.apple.com/us/podcast/finding-your-champion-with-anne-gary/id1610203369?i=1000567466279

Check out John McMahon’s book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064