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232: Brand, PR, and Social Media feat. Cavin Costello

Context & Clarity for Small Firm Architects

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Staying True to the Mission for Project Success

This chapter emphasizes the importance of prioritizing impact and improvement in project-driven missions, focusing on aligning the mission with the ideal client for adaptability and growth. It discusses the significance of legacy and livelihood projects, storytelling in design and marketing, and controlling public image for successful brand building over a decade.

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