5min chapter

Creator Science – Learn from today's top content creators cover image

#33: Brian Clark – A content marketing pioneer talks about its evolution

Creator Science – Learn from today's top content creators

CHAPTER

How to Build Software Products That Sell to Your Audience

Sassow: I'm a firm believer and that you work hard, you get lucky. Brian has talked a lot in this interview about empathy. While brian was building copy blugger, he realized that there were some big problems his audience of content creators were facing. With software, the key is what does one want to accomplish that they can't do now? And that's how you develop software products. Soffware is a world view. Sofware is a philosophy. How should things work to get things done? i know that sounds kind of esoteric, but my first move into the word press space - which has brought me much of my fortune -- was just me using word

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