2min chapter

10% Happier with Dan Harris cover image

The Science of Persuasion | Vanessa Bohns

10% Happier with Dan Harris

CHAPTER

The Mechanism for Saying No to People on the Street

The awkwardness of saying no actually drives a lot of our effects. When we're asking someone for something, we really don't realize how much we're kind of putting them on the spot. And so we've used that mechanism to have our participants ask for all sorts of other things, sometimes unethical things and find the same results.

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