The Impacts of the Ukraine War

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The ukraine war has re focused the efforts of a lot of different organizations, aid organizations. We've got to open the aperture and be looking at the impacts of this war broadly. During the pandemic, we saw the first increase in extreme poverty around the world. In 25 years,. We're slated to see another bigger increase. This makes that one pale by comparison.

Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2’s Bono — and last year, she was tapped by the U.S. State Department to coordinate America’s COVID response and vaccine distribution globally. Her experience both inside and outside government gives her a distinctive outlook on how business can and should help on humanitarian issues, from Ukraine dislocation to climate change. She also shares lessons about effective advocacy: tactics pioneered by ONE that can be useful to any organization trying to generate impact.

Learn more about the ONE Campaign: https://www.one.org/

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