2: David Lillie
I'll Drink to That! Wine Talk
00:00
The Three Ter System Isn't Going to Work, but It's a Problem
The margins are important at each level, so that by the time the wine gets to the consumer, a, it can be at a price point which makes it difficult to introduce. The three ter system is "frustrating," says L'Oréal director of sales and marketing Michael Dress. But i don't, i don't see it really changing that dramatically,' he adds. 'It's sort of the economic reality of how it's going to work.'
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