Mastering Onboarding for Product-Led Growth

This chapter explores the critical role of onboarding and customer selection in enhancing product-led growth strategies. It emphasizes the balance between reducing friction and facilitating value discovery through tailored onboarding experiences, using examples like Canva and Miro to illustrate effective techniques. The speakers highlight the importance of identifying 'aha moments' and refining user interactions to drive engagement and retention across various user tiers.

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