The curse of knowledge is just so important a factor in here, because oftentimes what we mean by that is, the deeper we go into a subject matter, we are going to be more resistant to innovative ideas. I was talking to somebody the other day who, as an investor, and, you know, he he comes from a financial tech background, really knocked it out of park. And i had this knowledge of how hard it really is to do a fintek company, that that got in my way from taking a risk on a any of these other ideas.