Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Building a Relationship With Your Customer's Intent
Ike Singh Kehaul, CEO of Social 27: Most conversations don't start by them just telling you every bit of detail about their intent. He says the goal is to understand the intent of the mission that they are on. Ike and Bill will talk more about leveraging sponsors in your events tomorrow.
Play episode from 21:00
Transcript
