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3min chapter
Billion Dollar Ad Arbitrage: Opportunities Hidden in Plain Sight
My First Million
Is This Special Chocolate Going to Change Your Love Life?
The best ads have the hook, which is like just a thing to draw you in. The second thing it has is the promise that gets me curious. In this case, this quo, special chocolate will change your love life. And then has the implication of it working. So it doesn't tell you how it works, why it works. Tou they know what it does exactly. It's just the end state, takes you straight to the happy ending of this is life if you use our product.
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