2min chapter

My First Million cover image

A Masterclass On Flipping DTC Brands For Millions With Mehtab Bhogal

My First Million

CHAPTER

How to Scale Your Business

The speed at which you learn is really, really good, right? And it doesn't require a lot of equity to keep scaling. So for example, you can probably buy a relatively distressed brand doing a hundred million for maybe 10 to 15 million in equity. We had, we're friends with Moiz and Sulli Ali. They always started native deodorant. Why not like do software and be normal, make more money? He goes, I'm a merchant, man. I'm a retailer. Like this is just, it's in my DNA. "My first favorite phrase in the English dictionary, distressed asset," he said.

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