The Importance of a Discovery Call

George Monney: The customer knows everything they need to know about you before they ever come to a call with you, right? They know who you are, what you do and why they should care. So the conversation has shifted when you're in the early stages now to it's not who we are, what we do and why you should care,. It's based on what you already know about us and based on the challenges that you're facing," he says.