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Yahoo - David Sambur (Apollo Global Management), (S2, EP.05)

Private Equity Deals with Capital Allocators

CHAPTER

Yahoo!'s Rebranding: Lessons Learned

The Yahoo! brand has tremendous brand awareness. The user base just cares about the products that they're getting. There's also a big misperception around the age of the user base. "I love these investments where you couldn't think of an investment where there's more baggage"

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