Head of Content James Mulvey joins the show to discuss Motion’s latest creative trends report, which analyzed over $100M+ in ad spend across platforms to extract top creative insights. Listen now to catch the highlights and learn how breakthrough ads are getting faster, funnier, and uglier.

Read Motion’s 2025 Creative Trends Report at Motionapp.com/creative-trends.

Going Where Millions of Marketers Haven’t Gone Before

Key takeaways:

• Motion curated a report of the seven top creative trends to keep up with in 2025, finding that ads are getting funnier, running longer, and embracing low-fi aesthetics.
• 71% of advertisers plan to increase their use of AI in the coming year.
• 68% of advertisers plan to increase their use of UGC in the coming year.
• POV storytelling is on the rise – from entertainment to advertising.
• [00:15:10] “Authenticity and humor can be very difficult to marry.” – Brian
• [00:15:15] “–Especially if you’re not funny.” – James
• [00:21:30] “Popular media drives creator notions.” – Phillip
• [00:33:50] “The native platform experts are absorbing the source code, and then they're bringing that into the creative team…we all doomscroll to try to stay relevant, but it’d be awesome to have someone who’s job is to do this.” – James 

Associated Links:

• Check out the Motion Creative Trends Report
• Check out Future Commerce on YouTube
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• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

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