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[BONUS] Resonance Revisited with Jay Acunzo on Unthinkable
Creator Science – Learn from today's top content creators
Marketing Less Like a Funnel and More Like Concentric Circles
If you think of marketing less like a funnel and more like concentric circles, i think it switches your brain on to the right pathways. The goal of creating work that is supposed to connect is to start in the middle circles,. And can you turn them into super fans, or just souve t serve those super fans? If you're doing this right, they will go out and get you the outer circles for free.
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