We didn't do it on purpose. We we wanted to be successful, but we didn't expect that their lines would be around them all. The phrase around them all sounds like just meaning there were a lot of people in line. Just google at a, you'll see em. And they did a great job. I mean, i think the team did. I was so proud of them. I was proud of the customers. It was a big deal in the middle of july that nobody could have anticipated. You couldn't tell people, this has been happening when you had peard om. This is certainly paid us over manyties.
Stuff it, fluff it, stitch it, dress it: Build-a-Bear Founder and former CEO Maxine Clark built a retail-entertainment empire by letting people make their own furry friends. Two hundred million of them. What's the secret to her success? Listen as she tells EconTalk's Russ Roberts how she developed a customer-focused culture, why she sought to join (and not beat) her competition, and about some of the (seriously) strange things people have stuffed into their bears.