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A Masterclass On Flipping DTC Brands For Millions With Mehtab Bhogal
My First Million
How to Invest in a Company That Does Well
Part of our thesis is essentially investing on how much liquidity or cash the company can generate in a short term basis. So if you can invest today and pull most of your cash out within two or three months, there's a lot less risk, right? Versus say you bootstrap something new, you're always putting more and more cash on the working capital side. If you're doing a traditional consumer brand, that's less of an issue for something asset like like SaaS,. But that's the case, then you don't actually end up pulling cash out of it for so long. We're okay with holding to the long term or being more long term focused if it makes sense.
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